Real as the Memory

Real as the Memory, the debut CD by Zach Ziskin, showcases the singer/songwriter/multi-instrumentalist's emotive vocals and personal, insightful lyrics. His rich, textured sound, steeped in classic pop sensibility, echoes the past but with a modern edge that draws from a wide range of influences. The result is an opulent record with rock-solid songwriting, driving beats and bold, crunchy guitars.
Customer Review: Amazing pop production!
I first heard from Zach Ziskin from a friend who played with him not long ago! Zach's music is so powerful and emotive!! It is really quite an experience to take the journey to go through the entire album which brillianly starts with "Figurine", reaching a fantastic beat with "Lift" and then the next track, "Gravity" makes us reflect on our current situations... by the time you reach "Guess I always knew" you are prepared for the up-beat song with a spectacular drum arrangement! Brendan Buckley does a wonderful job in this album! This is the type of music that makes us realize that South Florida has brilliant musicians!! Way to go!!!!
Customer Review: Brilliant!
I first heard about Zach Ziskin after a friend sent me a link to a song she was raving about called Falling to Pieces. After hearing it, I immediately had to find the CD it came from and who the artist was. It was Zach Ziskin, and the album was Real as the Memory. Not since Jeff Buckley (or maybe Chris Martin) have I heard such a passionate voice, and amazing songs that grab you and stay in your head. It's just a matter of time before the rest of the world discovers this brilliant singer/songwriter.

Among our friends and clients at Lingoport, we regularly see ranges of confusion, to complete lack of awareness of what Unicode is. So for the less- or under-informed, perhaps this article will help. The advent of Unicode is a key underpinning for global software applications and websites so that they can support worldwide language scripts. So it's a very important standard to be aware of, whether you're in localization, an engineer or a business manager.

Unicode Growth

Firstly, Unicode is a character set standard used for displaying and processing language data in computer applications. The Unicode character set is the entire world's set of characters, including letters, numbers, currencies, symbols and the like, supporting a number of character encodings to make that all happen. Before your eyes glaze over, let me explain what character encoding means. You have to remember that for a computer, all information is represented in zeros and ones (i.e. binary values). So if you think of the letter A in the ASCII standard of zeros and ones it would look like this: 1000001. That is, a 1 then five zeros and a 1 to make a total of 7 bits. This binary representation for A is called A's code point, and this mapping of zeros and ones to characters is called the character encoding. In the early days of computing, unless you did something very special, ASCII (7 bits per character) was how your data got managed. The problem is that ASCII doesn't leave you enough zeros and ones to represent extended characters, like accents and characters specific to non-English alphabets, such as you find in European languages. You certainly can't support the complex characters that make up Chinese, Korean and Japanese languages. These languages require 8-bit (single-byte) or 16-bit (double-byte) character encodings. One important note on all of these single- and double-byte encodings is that they are a superset of 7-bit ASCII encoding, which means that English code points will always be the same regardless the encoding.

The Bad Old Days

In the early computing days, specific character single- and double-byte encodings were developed to support various languages. That was very bad, as it meant that software developers needed to build a version of their application for every language they wanted to support that used a different encoding. You'd have the Japanese version, the Western European language version, the English-only version and so on. You'd end up with a hoard of individual software code bases, each needing their own testing, updating and ongoing maintenance and support, which is very expensive, and pretty near impossible for businesses to realistically support without serious digressions among the various language versions over time. You don't see this problem very often for newly developed applications, but there are plenty of holdovers. We see it typically when a new client has turned over their source code to a particular country partner or marketing agent which was responsible for adapting the code to multiple languages. The worst case I saw was in 2004 when a particular client, who I will leave unmentioned, had a legacy product with 18 separate language versions and had no real idea any longer the level of functionality that varied from language to language. That's no way to grow a corporate empire!

ISO Latin

A single-byte character set that we often see in applications is ISO Latin 1, which is represented in various encoding standards such as ISO-8859-1 for UNIX, Windows-1252 for Windows and MacRoman on guess what platform. This character set supports characters used in Western European languages such as French, Spanish, German, and U.K. English. Since each character requires only a single byte, this character set provides support for multiple languages, while avoiding the work required to support either Unicode or a double-byte encoding. Trouble is that still leaves out much of the world. For example, to support Eastern European languages you need to use a different character set, often referred to as Latin 2, which provides the characters that are uniquely needed for these languages. There are also separate character sets for Baltic languages, Turkish, Arabic, Hebrew, and on and on. When having to internationalize software for the first time, sometimes companies will start with just supporting ISO Latin 1 if it meets their immediate marketing requirements and deal with the more extensive work of supporting other languages later. The reason is that it's likely these software applications will need major reworking of the encoding support in their database and functions, methods and classes within their source code to go beyond ISO Latin support, which means more time and more money - often cascading into later releases and foregone revenues. However, if the software company has truly global ambitions, they will need to take that plunge and provide Unicode support. I'll argue that if companies are supporting global customers, and even not doing a bit of translation/localization for the interface, they still need to support Unicode so they can provide processing of their customer's global data.

Unicode

We come back to Unicode, which as we mentioned above, is a character set created to enable support of any written language worldwide. Now you might find a language or two lacking Unicode support for its script but that is becoming extremely isolated. For instance, currently Javanese, Loma, and Tai Viet are among scripts not yet supported. Arcane until you need them I suppose. I remember a few years ago when we were developing a multi-lingual site which needed support for Khmer and Armenian, and we were thankful that Unicode had just added their support a few months prior. If you have a marketing requirement for your software to support Japanese or Chinese, think Unicode. That's because you will need to move to a double-byte encoding at the very least, and as soon as you go through the trouble to do that, you might as well support Unicode and get the added benefit of support for all languages.

UTF-8

Once you've chosen to support Unicode, you must decide on the specific character encoding you want to use, which will be dependent on the application requirements and technologies. UTF-8 is one of the commonly used character encodings defined within the Unicode Standard, which uses a single byte for each character unless it needs more, in which case it can expand up to 4 bytes. People sometimes refer to this as a variable-width encoding since the width of the character in bytes varies depending upon the character. The advantage of this character encoding is that all English (ASCII) characters will remain as single-bytes, saving data space. This is especially desirable for web content, since the underlying HTML markup will remain in single-byte ASCII. In general, UNIX platforms are optimized for UTF-8 character encoding. Concerning databases, where large amounts of application data are integral to the application, a developer may choose a UTF-8 encoding to save space if most of the data in the database does not need translation and so can remain in English (which requires only a single byte in UTF-8 encoding). Note that some databases will not support UTF-8, specifically Microsoft's SQL Server.

UTF-16

UTF-16 is another widely adopted encoding within the Unicode standard. It assigns two bytes for each character whether you need it or not. So the letter A is 00000000 01000001 or 9 zeros, a one, followed by 5 zeros and a one. If more than 2 bytes are needed for a character, four bytes can be combined, however you must adapt your software to be capable of handling this four-byte combination. Java and .Net internally process strings (text and messages) as UTF-16.

For many applications, you can actually support multiple Unicode encodings so that for example your data is stored in your database as UTF-8 but is handled within your code as UTF-16, or vice versa. There are various reasons to do this, such as software limitations (different software components supporting different Unicode encodings), storage or performance advantages, etc.. But whether that's a good idea is one of those "it depends" kinds of questions. Implementing can be tricky and clients pay us good money to solve this.

Microsoft's SQL Server is a bit of a special case, in that it supports UCS-2, which is like UTF-16 but without the 4-byte characters (only the 16-bit characters are supported).

GB 18030

There's also a special-case character set when it comes to engineering for software intended for sale in China (PRC), which is required by the Chinese Government. This character set is GB 18030, and it is actually a superset of Unicode, supporting both simplified and traditional Chinese. Similarly to UTF-16, GB 18030 character encoding allows 4 bytes per character to support characters beyond Unicode's "basic" (16-bit) range, and in practice supporting UTF-16 (or UTF-8) is considered an acceptable approach to supporting GB 18030 (the UCS-2 encoding just mentioned is not, however).

Now all of this considered, a converse question might be, what happens when you try to make your application support complex scripts that need Unicode, and the support isn't there? Depending upon your system, you get anything from garbled and meaningless gibberish where data or messages become corrupted characters or weird square boxes, or the application crashes forcing a restart. Not good.

If your application supports Unicode, you are ready to take on the world.

Adam Asnes founded Lingoport in 2001 after seeing firsthand that the niche for software globalization engineering products and services was underserved in the localization industry. As Lingoport's President and CEO, he focuses on sales and marketing alliances while maintaining oversight of the company's internationalization services engineering and Globalyzer product development. Adam is a frequent speaker and columnist on globalization technology as it affects businesses expanding their worldwide reach. http://www.lingoport.com

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