Tuesday, August 5, 2008

La Fea Mas Bella

Lety is a sweet shy romantic girl who is very intelligent though not what you'd call "attractive." Graduating with honors in economics and having a master's degree in finance she confidently sets out to find a job never once considering her appearance to be an obstacle to success. But she soon discovers that her skills and education are not enough as she is rejected over and over for her plain looks. She finally accepts a secretarial position at a major production company run by the founder's dashing but womanizing son Fernando. As the company's fortunes dwindle and future prospects dim Lety comes to the rescue proving how valuable she really is - and falling in love in the process! Can Lety stand up to the beautiful catty office gossips and win not just Fernando's gratitude but his love as well? And what happens when an unexpected twist of fate turns this "ugly duckling" into a lovely swan? That's what makes this novela one beauty of a story.Cast: Angelica Vale Jaime Camil Angelica Maria Jose Jose Elizabeth Alvarez Paty Navidad Niurka Marcos Nora Salinas Juan Soler Julissa Agustin ArenaDirector: Ruth Olegnow Sergio JimenezSystem Requirements:Run Time: 700 Mins.Format: DVD MOVIE Genre: LATIN/TELENOVELA Rating: NR UPC: 000799464328 Manufacturer No: 22292
Customer Review: La Fea Mas Bella
If I would have known that the discs did not have enough segments to make the movie realistic, I would not have bought it. Had two sides of two discs damaged or blank and many segments left out that made movie unacceptable. I would have like to see more segments of the show.
Customer Review: Good telenovela..
One of the funniest telenovelas out there. The original was way better but this is still worth watching...


Of course the colossal media attention that Facebook has received - and it's absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you - and your business - harnessing Facebook pages?

Have you just reactively just thrown up a Facebook profile without really thinking strategically about what you really want to gain from it? And are you aimlessly collecting friends with no real clue as to how to get these members to your website?

The Facebook business pages go in some way to organise the range of business that currently have traditional profiles by offering an easy to manage template where business owners can include their address, logo and contact details - and best of all they're free and easy to set up.

These pages are, in my opinion, far sleeker than the "teenage" bedroom walls of traditional pages - with the added difference that "Friends" are in fact "Fans" who are available to post reviews, comments, photos and comments about the company.

But benefiting from Facebook pages is not about just throwing a profile up, so before glancing over the 'how to' guide, ask yourself, "why do I need a Facebook page?" Is it for increased visibility? And if so, how do you propose to attract and keep these customers? Or is the objective to be more customer-centric by listening to their recommendations and criticisms in order to add value to your business? And if so, do you have the resource to manage this strategy effectively?

Whilst any tentative approach into arenas like Facebook are of course likely to allow one to learn from their mistakes, something has to be said for missing an opportunity to be great, to capture the attention of your customers once and have them be 'fans' for eternity.

The following five steps explain how to get started:

1. Visit http://www.facebook.com/business/?pages and click on the "Create a page" button

2. You'll then be presented with a range of categories including "Local", "Business / Product" or "Artist, Band, or Public Figure". Pick the category applicable for your business.

3. On this same page, either the name of your business, product or artist name and click the "Create Page" button.

4. At this stage, you'll be presented with a template which you'll need to populate with your business information. A short description, web address, contact details and a company logo is a good place to start, which you can include by clicking on the "Add Information" link at the top of the page.

5. Once you are happy with how your page is looking, click back to the 'Add Information' page and click on the "Publish this page" link. (You page will not be accessible by the Facebook community until you do this).

Now, you've got your basic Facebook page you're a third of the way there... and whilst in this article I won't discuss promoting your profile or recruiting friends I will instead brainstorm a few ideas as to how you can add value to your page by encouraging users or 'prospective' fans to interact with you and your business - this is, after all, "Social" media.

Let's say, for instance, that my client is a local produce company that sells via its central Brighton retail premises in addition to having concessions in a number of farm shops and cafes. Their online sales are increasing steadily, particularly its hampers at Christmas time, however with competition from the major supermarkets they really want to step up they 'local' exposure online. They known their produce is far superior than that of their competitors, but they just need an avenue to communicate this to both their existing and prospective customers.

They've already ventured into Facebook (as just one tool in their arsenal) but this has had limited success, they now want to know how they can 'use' their Facebook page to increase awareness and ultimately drive traffic into the shop and the website. My advice would include:

Add value to your page:

Adding 'value' or 'usefulness' to your page is essential in order to increase the time spent on your page and ensure your 'Facebook fans' return to it. A worst case scenario would be that prospective users, on their first visit to your Facebook profile merely decide to become a fan without ever actually engaging. Think about consumption.

The Produce Shop could include extensive details of where their retail shop is located, including a map and a link to a section of their website where they've highlighted the nearest train and bus station and the best place to park.

They could go further to include their opening times, their telephone number and web address, details of new products that have come into the shop this week, special offers, local events they recommend, short interviews with local producers and farmers, an up to date news feed of what's happening in Sussex and the regular posting of photos both in the shop, at local farms, at food fayres and school fates. This added value needn't all be 'one way' either.

Allow and Encourage Participation:

Whilst we are aware of the large collection of users and vast number of groups within Facebook it more difficult to predict how users will interact with these groups, but it's safe to say that with any communicative means, interaction and participation is likely to merit the more valuable response.

The Produce Shop could ask users to submit their own images of what "Local" means to them, or perhaps photographs of particular meals they have cooked with local produce including the recipe. This idea could be expanded by staging a "Facebook" competition, to win, say a hamper, whereby users are encouraged to submit photographs and 'get involved'.

Posting 'thought' provoking points for discussion such as "Is Tesco right to compete on price with battery Chickens?" will encourage users to post their feelings within your profile as well as check back for follow up comments.

In this way, the 'fans' (of your brand, product or service) become an active community.

Post a 'Facebook' event:

There is nothing like a good wine and cheese evening, but how about extending this and having a late night opening of the shop and offering customers a tasting session of a range of local cheeses and wines. The Produce Shop could post a 'Facebook' event about this evening, which would then be shared to all of the group's members, who might in turn 'accept' or 'decline' their invitation. The beauty of this feature is that their decision will be posted within their 'mini feed' (a sort of list of what they have been doing on Facebook - viewable by their friends) which feature promotes the event.

Photographs of the evening (which could be doctored with a 'Produce Shop' logo could then be posted on the Product Shops Facebook page allowing users to tag themselves. Again, this is excellent for branding, and using free tool to your advantage.

Start a Facebook group:

Facebook allows members to start and join groups, ranging from all sorts of subjects and the produce shop could start a group, such as "I vow to Keep it Local" or "I love Sussex Produce" which might feature a lengthy description and photos on the excellent range of produce available within the region, where to buy it from and why it's important to think locally. The Produce Shop might wish to team up with other retailers, cafes and shops who can all promote this Facebook group, which might also venture offline as well as they all campaign for local product, whilst also championing their businesses.

But with any foray into social media you have to be prepared to listen to your customers, who might have both good and bad things to say about your business, your staff and/ or your products. Don't just burry you head in the sand or delete any negative comments; instead use this to your advantage.

If a user was complaining -at length- that their Christmas hamper didn't turn up until the New Year as a result of an administration error then this is an idea opportunity to post a response asking for them to contact you, or perhaps offer your apologies and promise to send them a gift voucher or a complimentary bottle of Sussex wine.

Demonstrate that you care about your customers; you are prepared to listen and make the necessary amendments to ensure complaints are minimised by tackling the root of the problem. If you have failings within your business, then you can guarantee your customers will point them out, but by being seen to listen to your customers, the perception of your brand will be heightened, over competitors who are busy burying their heads in the sand.

In conclusion Facebook pages can:

- Heighten Brand Awareness

- Create Brand Evangelists

- Provide Valuable Customer Feedback

- Widen the potential pool of prospective customers

- Increase Sales (offline and online)

It is just about taking that first step, that first foray into social media and engaging with users...... your efforts WILL be reciprocated.

Simon Dance is the link and social media executive at Leapfrogg, a Brighton SEO and Search Marketing agency who specialise in best practise and ethical search marketing solutions.

Keep up to date with future post from Simon Dance on the FroggBlog or get in touch at Leapfrogg.co.uk

2008- This article is free for republishing - One link must be active.

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A String Quartet Tribute to Coldplay

Includes ten of Coldplay's greatest hits, performed by string quartets. Coldplay's relaxing sound lends itself beautifully to the string quartet format.


A marketing plan can be a very simple document with key elements to keep your growth strategy in perspective. It is a very important tool for your organization, serving as a reference for all individuals working with the service or product.

Keep in mind that the content should be very dynamic. Updating the document when significant changes are made is key, incorporating important learning along the product or service development.

Here is a basic and effective template:

I. Overview

1. Situation

1.1 Trends/Key Changes in the macro environment: economic and social facts that affect your industry and audience.

1.2 Customer profile.

2. Strengths and Weaknesses of your company and top competitors.

3. External Threats and Opportunities for your company during the designated period of time.

II. Targets: revenue and volume for the time frame. Break it down by shorter periods, if your business involves seasonal variances, and by sales channel, online, offline, etc. That will allow you to track results closely. In addition to numeric targets, try to establish parameters to measure the effectiveness of your programs. Determine what to evaluate, and establish standards of performance. That will allow you to take periodic corrective action.

III. Key Objectives: list here the broad actions that will lead your company to reach your numeric targets. List a minimum of three but no more than six or seven key objectives for the period. Be aggressive but realistic.

As an example of a Key Objective, "Increase your online sales within the channel mix."

IV. Strategies: now it is time to start planning how you will apply resources to implement and achieve those Objectives.

As an example of a Strategy related to the Key Objective above, "Increase unique visitors to your website."

V. Tactics: list the programs that will turn your strategies action oriented.
As an example for the Strategy above, "Optimize the use of keyword search on top search engines."

IV. Attachments: Add to this section your communications schedule, funds allocation chart, and any other charts that will help your team visualize and compare results.

When you build your Marketing Plan, make sure you include your team members in the process, and pay close attention to what competitors are doing. Try to look at your brand, strategies and programs with the eyes of your audience.

Lima Lerch Consulting 2006-2008. All Rights Reserved.

Renata B.L.Lerch, founder and managing director of Lima Lerch Consulting, has worked with strategic marketing for over 16 years. Before starting Lima Lerch Consulting, she managed marketing and business development in large multinationals, covering the US, European and Latin American markets. She holds 2 MBAs.

Lima Lerch Consulting (http://www.limalerchconsulting.com) provides leading marketing consulting services to companies in the US and Latin America.

Contact us at customerservice@limalerchconsulting.com or logon to limalerchconsulting.comRenata's direct e-mail address is renata@limalerchconsulting.com

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Open the Sky




Ok, you want to buy a digital piano. You have visited lots of music shops and tried lots of digital pianos out. You have been given lots of conflicting advice and dont know what to do!

This is sadly what many shoppers experience when they want to buy a digital piano and they go to their
local piano shop armed with a few print outs from the internet but not enough knowledge or the right advice to make an informed decision.

Go Shopping for digital pianos

You enter your local piano shop and are confronted with lots of digital pianos, different styles, colours, shapes. Some digital pianos have a few buttons, some hundreds of buttons and flashing lights HELP!!!
You want some advice but unfortunately the advice you will get from the salesman will always favour the shops profit over yourself.

You visit one piano shop and they recommend the Roland digital piano it is the best digital piano around by far, amazing sounds and it plays and feels just like a real piano they say.
You say What about the Yamaha, I have heard that it is a very good piano as well?
They say No, the Roland digital piano is far better than the Yamaha. They then sit down and play
the Yamaha and then the Roland and convince you that the Roland digital piano is definitely far better than the Yamaha.
Why do piano shops always try to push a particular model or a particular brand?
Well the reason behind this is that they are either eager to get rid of a model or they are
simply making more money on one brand than they are the other.

You trot off to another piano shop to get some more advice and to compare prices. Again you walk in
and you are confronted by a similar set up. The salesman, like before, shows you the different digital pianos
and advises you that the Casio is the best digital piano and not the Yamaha, and certainly not the Roland. The Roland digital piano is way over priced!
You explain that you have just been to another piano shop and were told that the Roland digital piano is better than the Yamaha, and the Casio is nowhere near as good. They dont know what they are talking about the salesman says. Now you are utterly confused and walk out of the shop a little angry.

If you have experienced the above and are at the end of your tether, I am here to help and offer you unbiased advice on which digital piano you should consider, the merits of each one and the strengths and weaknesses. Read on

Yamaha digital pianos

The Yamaha digital piano is the most popular digital piano today. More Yamahas are sold than any other digital piano by a long way.
Yamaha have got where they are today by superior branding, advertising and product development.
Yamaha put in so much effort to make their digital pianos (known as Clavinova) sound and feel as close to a real piano as possible, the sound sample they use for their digital pianos is taken from their own concert grand piano.
Rating: 9 out of 10.

Advice: Go ahead and buy any Yamaha digital piano from the range.

Price: Basic models start from RRP 989. You should be able to buy a Yamaha digital piano on the web for about 20% off.

Casio digital pianos

The Casio digital piano has improved vastly over the previous few years. The Casio digital pianos were considered mediocre a few years ago, but now their improvements have been so great they are considered to be one of the best digital pianos on the market today.
Casio digital pianos are, and have always been, the best value for money. The Casio digital pianos are not quite as good as the Roland or the Yamaha but they are generally cheap digital pianos, between half and two thirds the price of the Yamaha and Roland digital pianos.

Rating: 7 out of 10.

Advice: Fantastic value for money! Go ahead and buy any Casio digital piano from the Celviano range (Casio AP). You might want to consider the Casio Privia digital piano range if you are short of space.

Price: Basic models start from RRP 799.99. You should be able to find some great deals on the web.
Casio digital pianos generally sell for around 28-30% off RRP.

Roland digital pianos

The Roland digital piano is built with quality and produces nice piano tones, especially around the centre of the keyboard. The sound is a little thin and false around the middle to high treble though.
Roland has always been known to value their brand extremely highly and will not reduce their prices if it means the quality of their digital pianos would be compromised.
The sound sampling for the Roland digital piano is taken from a Steinway concert grand piano.

Rating: 8 out of 10.

Advice: Go ahead and buy any Roland digital piano from the HP, F or KR range.

Price: Basic modesl start from RRP 899. Prices seem to be fixed on the internet so you wont be able to get much more than 5% off RRP. You will probably get a better deal on a Roland digital piano from your local music shop.

Korg digital pianos

Korg are perhaps better known for their high end keyboards and stage pianos. They do produce a limited range of digital pianos that offer functions similar to the Casio digital piano.
Korg digital pianos are quite reasonably priced but their performance falls short of the Yamaha, Roland and Casio digital pianos.

Rating: 4 out of 10.

Advice: Wouldnt really consider a Korg digital piano, but some people like their sound.

Price: Basic models start from RRP 999. You should be able to buy a Korg digital piano on the web at around 30-35% off.

Kawai digital pianos

Hugely hyped up digital pianos! Kawai proclaim to have produced the perfect piano action and piano sound by some wizardry potion that no other company can obtain complete hogwash!
I have tried and tested these digital pianos out and find that the keys are too light and spongy and the sound is very bright, harsh and electronic.

Rating: 3 out of 10.

Advice: Wouldnt really consider a Kawai digital piano, unless you are fond of the Kawai piano sound.

Price: Basic model starts from RRP 999. You should be able to buy a basic Kawai digital piano on the web at around 20-25% off RRP.

Gem digital pianos

Gem digital pianos look very nice indeed and have a great name behind them. They do lack in quality though, the sound is very poor and they offer a limited range of digital pianos. The lid tends to make a squeaking sound and the keys are quite noisy. They proclaim to use Drake Technology in their pianos sounds impressive doesnt it? But what is it? Well, It really is just a feature to help them sell, but I dont
personally see much of an improvement in their digital pianos.

Rating: 3 out of 10.

Advice: Probably wouldnt consider a Gem digital piano, but if you like the polished ebony look, it is the cheapest digital piano in that particular colour on the market.

Price: Basic models start from RRP 999. You probably wont be able to get much of a discount on Gem digital pianos, as these pianos are not very popular and there is not much competition online.

Ketron digital pianos

Ketron make good digital pianos but they are very expensive, especially the digital grand pianos.
If you have money to burn then consider these pianos, otherwise go for one of the big three Yamaha, Roland or Casio.

Rating: 6 out of 10.

Advice: Probably wouldnt consider a Ketron digital piano unless I had lots of money to throw away, but if you really like the sound - some people do - then go ahead!

Price: Basic models stars from RRP 1299. You probably wont be able to get much of a discount on a Ketron digital piano, as these pianos are not very popular and there is not much competition online.

Suzuki digital pianos

Suzuki make fantastic motorbikes, but digital pianos??
Yes Suzuki is very famous for their motorbikes but also Suzuki is hugely famous in the world
of musical instruments. They are famous for the Suzuki teaching method, they make great violins and bows, recorders, harmonicas, guitars and reasonable acoustic pianos.
Suzuki digital pianos, however, unfortunately dont quite make the grade. The Suzukis sound is poor, the build quality is appalling and the touch is rather dreadful. They are very cheap digital pianos. Sorry Suzuki, but I have to tell the truth.

Rating: 2 out of 10.

Advice: Dont buy a Suzuki digital piano. Pease dont buy a Suzuki digital piano. Never buy a Suzuki digital piano! There are so many other good digital pianos out there, why would you want to throw your money away buying a Suzuki digital piano?

Price: Basic model starts from RRP 799. You can pick up generous discounts on Suzuki digital pianos (20-25%). Beware of your local piano shop if they are trying to sell you a Suzuki digital piano. Ask them how it compares to a Yamaha digital piano or a Roland.

Kurzweil digital pianos

Kurzweil are well known for their keyboards and pro audio products but not so much for their digital pianos. Kurzweil digital pianos have been around for a long time, they have been mainly distributed in America up until recently. The Kurzweil digital piano is very robust and produces a good sound.

Rating: 5 out of 10.

Advice: Might be worth trying one out if you can find a Kurzweil digital piano stockist. I have seen of these pianos on Ebay.

Price: Check Ebay, as this is probably the only place you will find them on the web.

More digital pianos (not in the same league as above)

Alesis, Bohemia, Bohm, Daewoo, Ensonio, Farfisa, Hammond, Orla, Samick, Solton, Technics, Viscount Allegro, Wersi.

These digital pianos are much worse than any of the above digital pianos I have reviewed and should definitely not be considered.

I can recommend and good website that offers comprehensive information, unbiased advice, reviews and a range of most of the digital pianos mentioned above:

Digital Pianos: Yamaha, Roland, Casio, Korg and more - Soundsmusical.com

I hope that armed with the above information you can now go out and buy a digital piano.
Dont take too much notice if you feel you are being pushed towards any particular digital piano.
Ask the piano salesman to demonstrate a few different piano brands and then make the decision yourself
based on the above information and what you feel is right for your needs.

Best of luck and I hope you enjoy your new digital piano!

About the Author
Henry Genry is known as The Music Guru. Henry has spent his whole life in music. He has played various musical instruments to a very high standard, learnt to build pianos form scratch, tuned pianos professionally and run several music and internet businesses. He loves to share with everyone his experiences and immense knowledge of music. Henry hopes that the above music article will help people save money and also make the best decisions for their life. If you have any questions you would like to ask please email: henrygenry@hotmail.co.uk.Do as you please with this article but keep my links in tact.

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